Crazy Mountain Ranch – Summer Services Guide​
For this project, I designed a comprehensive seasonal guide for Crazy Mountain Ranch, a private, members-only luxury ranch in Montana offering high-end hospitality, outdoor adventure, and world-class golf. The goal was to create a refined, approachable visual experience that reflects the exclusivity and rustic sophistication of the property while clearly communicating the breadth of activities available.
The guide needed to balance function and luxury—serving both as a practical reference for guests and as a brand touchpoint reinforcing the ranch's elevated experience. I incorporated clean typography, intentional spacing, and a muted, nature-inspired palette to evoke a sense of calm and elegance. Visual hierarchy was carefully considered to help guests navigate dining times, guided adventures, and activity options with ease.
Subtle graphic accents and layout structure pay homage to classic field guides while staying modern and polished. Every design decision—from the section dividers to iconography to the pacing of text blocks—was made to enhance usability while celebrating the ranch's rugged luxury.
This piece lives in guests' hands throughout their stay and plays a key role in setting the tone for their overall experience on the ranch.
Crazy Mountain Ranch – Activities Sheets
I was tasked with visually capturing the exclusive, high-end experience of this private, members-only luxury ranch in Montana. The deliverable needed to be both highly functional and a refined representation of the brand’s elevated outdoor lifestyle offering.
My design approach focused on balancing rugged outdoor authenticity with understated luxury. I created a clean, spacious layout that reflected the vastness of the 18,000-acre ranch, while premium typography choices and restrained use of color echoed the sophistication of the brand.
To help guide members through the diverse year-round activity offerings—including fly fishing, horseback riding, golf, ziplining, cat skiing, and culinary ranching events—I organized content into clear seasonal sections. Visual hierarchy and typographic pacing were used to create an easy-to-navigate flow, while selective bolding and line breaks brought attention to key experiences without clutter.
I incorporated a grid system that allowed for flexibility with image and text placement, keeping readability high across digital and print formats. Ample white space, refined serif and sans-serif pairings, and a neutral palette anchored in earth tones all contributed to the aesthetic goal: a piece that felt simultaneously adventurous and exclusive.
This guide is not only a tool for orientation—it’s a brand experience in print. It reflects the spirit of Crazy Mountain Ranch: immersive, personalized, luxurious, and deeply connected to nature.